Year: 2023
Challenge:
As India transitioned to BS6 Phase II, Tata Motors Commercial Vehicles led the charge – upgrading their entire fleet and introducing a range of cutting-edge features. Our task was to craft a compelling master film featuring 16 vehicles, shot across the country. The goal was not only to highlight the technology but to root it in real-world relevance, by showing how these innovations support the people who rely on them every day.
Concept:
We built the narrative around progress—with people at the centre. Shot across varied landscapes, the film showcased 16 vehicles in action, with drivers interacting naturally with the new features. This human lens added depth to the visuals, moving beyond product to purpose. The result was a grounded yet powerful montage that reflected the brand’s commitment to building smarter, safer, and more connected mobility for the nation.
Results & Metrics
Total Assets Delivered:
330+
Moving Assets:
30+
Still Assets:
300+
Scale:
23 vehicles shot with 500+ crew working across 8 cities
Turnaround Time
25 days from brief to delivery
Use:
For use across digital, TV, social media, OOH
60s Cutdown
20s Cutdown
45s Cutdown
7s Cutdown
