Year: 2023
Challenge:
To launch 5L TurboTronn 2.0 engine, Tata Motors wanted to reinforce its legacy as a pioneer in the Indian commercial vehicle space—while signalling a clear step forward in technology, efficiency, and reliability. Our task was to create a product film that made this evolution unmistakable. It had to be technically sharp, visually sleek, and engaging enough to rebuild trust and excitement around the engine upgrade.
Concept:
We crafted a sleek, high-impact product showcase led by a presenter who walked viewers through the engine’s key advancements. Combining dynamic camera work with high-detail CG visualisations, we brought the engine’s internal upgrades to life—making complex technology feel accessible and impressive. The visual style was clean, bold, and future-facing—designed to echo the precision and progress behind TurboTronn 2.0.
Results & Metrics
Total Assets Delivered:
150+
Moving Assets:
100+
Still Assets:
50+
CGI:
120 seconds of Unreal CGI created within a week
Use:
For use across digital, TV, social media, OOH
Meta Spotlight:
Used by Meta as a case study for other brands to understand how to create assets, optimise media and target Tier 2 & Tier 3 audience
90s Cutdown
20s Cutdown (Vertical)
20s Cutdown
20s Cutdown (Square)
