Year: 2023
Challenge:
Tata Motors was set to launch the LPT 1916, a truck designed to deliver high performance with upgraded features and serious load-handling capability. Our task was to create a film that showcased both its technical strengths and its on-road relevance—striking a balance between product focus and real-world context.
Concept:
We crafted a visual narrative that flowed between control and chaos—starting in a stylised studio setting to spotlight the truck’s design, detailing, and new features. These dramatic visuals transitioned smoothly into real-world scenarios, where the truck took on varied loads and terrain with ease. Driver interactions added a human lens, grounding the storytelling in utility. The interplay between studio precision and real-world grit helped position the LPT 1916 as both dependable and distinctly modern.
EV Fuel Type Film
Results & Metrics
Total Assets Delivered:
50+
Still Assets:
50+
Use:
For use across digital, TV, social media, OOH
10s Cutdown
10s Cutdown (Vertical)
10s Cutdown (Square):
