Year: 2023
Challenge:
At Auto Expo 2023, Tata Motors Commercial Vehicles was set to unveil 14 future-ready trucks—including multiple fuel innovations being introduced to the Indian market for the first time. We were tasked with creating launch films for each of them. The catch? All 14 vehicles were still prototypes—immobile and restricted to factory floors. With no access to real locations and limited mobility, we had to find a way to make them look dynamic, aspirational, and event-ready.
Concept:
We turned the limitation into a canvas. Shooting overnight in the manufacturing plants, we built a large-scale LED screen environment to bring the outdoors inside—playing stunning nature backdrops behind the trucks. Each film was designed to highlight key innovations while elevating the aesthetic of Indian commercial vehicles like never before. The result was a bold, stylized showcase that made the trucks look every bit as advanced as the tech inside them.
Results & Metrics
Total Assets Delivered:
170+
Moving Assets:
20+
Still Assets:
150+
Team:
450+ crew working simultaneously in 5 different cities
Use:
For use across digital, social media, event
LNG Fuel Type Film
EV Fuel Type Film
Prima H.55S Film
Prima E.28K Film
