To unveil its new brand positioning—Better Always—Tata Motors Commercial Vehicles needed to showcase 14 future-ready prototypes at the Auto Expo. But the vehicles couldn’t move. With no real-world performance or motion to lean on, we had to find a way to create visual energy, impact, and storytelling around completely static machines.
Concept:
We brought the vehicles to life using light. Through a choreography of 120 precision-programmed drones, we created in-camera light paintings that transformed still trucks into striking visual icons. No CG, no post tricks—just light, movement, and pure innovation. The result was a cinematic, clutter-breaking brand film that captured the essence of Better Always and made a powerful mark across screens and social media.
result and metrics
Total Assets Delivered:
300+
Moving Assets:
50+
Still Assets:
250+
Use:
For use across digital, social media, event
Small Commercial Vehicles
Buses & Vans
Intermediate, Light and Medium Commercial Vehicles