Year: 2024
Challenge:
Following the market launch of the Intra V70 and V50 Non-DEF, Tata Motors Commercial vehicles sought to build awareness through content that connected deeply with its target audience. The brief was to create persona-driven films inspired by real customer profiles and use cases—films that go beyond product features to reflect everyday realities and emotional resonance.
Concept:
We crafted a series of slice-of-life films rooted in regional authenticity and emotional storytelling. Each narrative captured simple yet meaningful moments from the lives of our characters, where the vehicle played an integral role—almost like a family member. The features were woven organically into dialogue and action, making them feel natural and relatable.
Results & Metrics
Total Assets Delivered:
250+
Moving Assets:
100+
Still Assets:
150+
Use:
For use across digital, TV, social media, OOH
Master 2
Master 3
