Year: 2023
Challenge:
With the latest round of major upgrades, Tata Motors aimed to reposition its best-selling LPT cabins as more aspirational and driver-focused. The goal was to highlight improvements in comfort, convenience, and utility—designed to make long hauls easier and everyday drives more enjoyable. The content needed to connect with both owner-drivers and the broader retail segment, across digital and traditional media.
Concept:
We blended cinematic storytelling with real-world relatability. The film followed drivers on the road, naturally showcasing the upgraded cabin features as part of their journeys. With a mix of striking visuals, candid moments, and an uplifting narrative, the film brought out both the comfort and capability of the new LPT cabins—anchored in the idea that progress moves on wheels.
Results & Metrics
Total Assets Delivered:
300+
Moving Assets:
150+ across 6 languages
Still Assets:
150+
Use:
For use across digital, TV, social media, OOH
60s Cutdown
10s Cutdown (Vertical)
10s Cutdown
10s Cutdown (Square)
