When Tata Motors Commercial Vehicles prepared to launch an all-new category of pickups, they approached us to help shape the story. The brief was ambitious: a centrepiece film and 7 supporting pieces, all under the theme ‘Kamaal Kar Dikhaayein’. Our challenge was to go beyond just listing features—we had to bring out the vehicles’ power, reliability, and performance across demanding, real-world terrains, and do it in a way that left a lasting visual impression.