Year: 2023
Challenge:
Tata Motors Commercial Vehicles was set to launch four new products in the pickups category—but instead of a physical event, the brand opted for a YouTube-based digital launch. Our task was to design the event’s narrative flow and produce a cohesive film featuring Tata Motors’ leadership; while ensuring each product received the spotlight it deserved in a virtual format.
Concept:
We created a digital-first experience that blended information with emotion. Anchored by keynote speeches and heartfelt reflections, the film celebrated Tata Motors’s legacy while introducing its newest innovations. Using LED screens as dynamic visual backdrops, we projected vehicle silhouettes and immersive environments that elevated the storytelling. The result was a sleek, cinematic tribute to TMCV’s past, present, and future—crafted to resonate with both business and retail audiences.
Results & Metrics
Total Assets Delivered:
140+
Moving Assets:
50+
Still Assets:
100+
Brand First:
First digital launch for the brand
Use:
For use across digital and social media
30s Cutdown
10s Cutdow
15s Cutdown
10s Cutdown (Vertical)
10s Cutdown (Square)
