Year: 2025
Challenge:
With the launch of the Tata Ace Pro, Tata Motors Commercial Vehicles wanted to highlight its practicality and emotional relevance—especially for individuals who face daily hurdles while striving for a better life. The aim was to create engaging, character-driven films that felt real, relatable, and regionally grounded, while showcasing the vehicle as a dependable partner in everyday progress.
Concept:
We brought together humour, heart, and everyday grit through three slice-of-life films. Each story followed a relatable protagonist navigating life’s small frustrations—until the Tata Ace Pro helped unlock a breakthrough moment. With lively characters, lightness in tone, and emotionally satisfying payoffs, the films showed how the right choice—however small—can set bigger things in motion. The Ace Pro stood not just as a solution, but as a symbol of possibility.
Results & Metrics
Total Assets Delivered:
400+
Moving Assets:
200+
Still Assets:
250+
Use:
For use across digital, social media, event
Film 2
Film 3
