With strategic insight and relentless curiosity, we empower our clients to cut through the noise and make a bold impact.

Rooted in curiosity and a passion for learning, we push boundaries to stay ahead of the curve. By fostering creativity and continuous growth, we ensure our clients stand out in a digital world filled with endless choices.

Content Strategy

Every successful campaign starts with a solid content strategy. We begin by diving deep into your brand’s goals and purpose—the “why” behind your story. From there, we craft a tailored roadmap that ensures your content resonates with your audience. Our strategy provides a clear, actionable plan to help your brand engage, connect, and grow meaningfully.

Creative Conceptualization

Content without a strong concept is just noise. We specialize in developing creative concepts that captivate, inspire, and deeply connect with your audience. Whether you’re launching a new campaign or refreshing your digital presence, we craft ideas that align perfectly with your brand’s voice and goals.

Content Scalability

We believe scalability is key to sustained growth and audience engagement. It ensures consistent branding, a wider reach, and the flexibility to adapt in today’s fast-paced digital world. We optimize content across platforms, maintaining quality, relevance, and effectiveness while expanding your reach to diverse audiences, channels, and markets.

Content Production

With a clear strategy and compelling concept in place, we bring your vision to life through flawless, high-quality content production. Our skilled team produces a diverse range of content— from videos and photography to written materials, graphics, and interactive media— all optimized for multiple platforms.

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Team, behind the creativity

Ashlesha Bangia

Creative Director & Filmmaker

Meet Sampat

Executive Producer
Haider Ali Amir has been shaping stories and building brands since 2007. Based in Mumbai, he’s directed, produced, and curated content for both Indian and global names. In 2014, he launched his own company, Jugaadu, creating over 150 pieces of content for brands like Red Bull, Google, and Jaguar Land Rover.

He went on to build Content Factory for Publicis Groupe in India, working with Google, McDonald’s, Mercedes, Amazon, Bajaj, Škoda, and Royal Enfield. Later, at Wondrlab, he set up Wondrlab Productions and played a leading role in shaping content and strategy for the agency’s growing client base. Haider Ali was a key figure in agency senior management, establishing P&L goals and building in-house content capabilities.

Today, he works independently, helping brands of all sizes bring ideas to life through smart, effective content.

Haider Ali Amir

Head of Business & Strategy
Meet Sampat has spent over 10 years producing standout commercials, digital content, and short films. He’s worked with leading names like Publicis Groupe, Wondrlab, Fremantle Media, and Endemol Shine—bringing sharp storytelling and seamless execution to every project.

He’s helped shape the digital presence of brands such as Mercedes, Google, Škoda, Royal Enfield, Spotify, Amazon, and U.S. Polo Assn. Known for his collaborative style and hands-on approach, Meet is also a D&AD Pencil winner—recognised for work that’s both creative and effective.

As Executive Producer at Odd Ones In, he continues to push the bar, building strong, lasting partnerships and delivering content that makes an impact.

Ashlesha Bangia

Creative Director & Filmmaker

Ashlesha Bangia has spent nearly two decades bringing stories to life through video. She specialises in commercials & non-fiction content and that connect with real people. As a director and creative lead, she’s worked with some of the world’s biggest brands—like Tata Motors, Google, Mercedes, Skechers, Budweiser, and Royal Enfield—creating campaigns that are both thoughtful and effective.

Known for her sharp eye and original ideas, Ashlesha also helps brands build long-term content properties that stand out.

Meet Sampat

Executive Producer

Meet Sampat has spent over 10 years producing standout commercials, digital content, and short films. He’s worked with leading names like Publicis Groupe, Wondrlab, Fremantle Media, and Endemol Shine—bringing sharp storytelling and seamless execution to every project.

 

He’s helped shape the digital presence of brands such as Mercedes, Google, Škoda, Royal Enfield, Spotify, Amazon, and U.S. Polo Assn. Known for his collaborative style and hands-on approach, Meet is also a D&AD Pencil winner—recognised for work that’s both creative and effective.

 

As Executive Producer at Odd Ones In, he continues to push the bar, building strong, lasting partnerships and delivering content that makes an impact.